Have you ever heard of the Dead Sea? I have! Stretching at 50 km long, nestled between two countries; Jordan & Israel, that is 9.6 times saltier than the world’s oceans! (WOW! that’s a lot of salt). The dead sea has been attracting people there for thousands of years due to it’s health properties. The salt and minerals from the Dead Sea have been used in many industries including cosmetics. Soos Pets is North America’s first and only line of Dead Sea Products for pets and we had the chance not only to interview the company but also test out one of their products (we will be also testing out another one in the warmer months, a shampoo). Let’s get to know Soos Pets!
*What is the name of this business and who is filling out this interview?
Soos Pets (Rhymes with Moose Vets)
Yemina Kaiman, Strategic Marketing Director at Soos Pets. I am one of three founders.
*How long has this business been around for?
We had our hard launch in September 2015 at the Canadian Pet Expo
*Why was it started?
We were inspired to create Soos Pets by a rescue sheltie named Shane. When Shane was brought home from the Sheltie Rescue, his coat lacked lustre and shine and he was prone to dry, sensitive skin and irritated paws. Shane was also adopted late in life and as an older dog, Shane’s joints had become tired and sore. He didn’t seem to have the same vitality and vigor that we would have hoped he had just a few years ago. Shane’s condition made us realize that there were many wellness products made from natural ingredients available for humans but not very many for dogs and cats. This led to the founding of Soos Pets. (Photo Supplied by: Yemina @ Soos Pets of Her, Shay & Joe – the three founders)
*What makes your company different from other companies?
Our company is different for a number of reasons;
♥ We are North America’s first and only line of Dead Sea Products for pets. This means that our products improve coat and skin quality as well as overall wellness because Dead Sea minerals are known for their immune boosting benefits among so many other great things.
♥ We were founded by young entrepreneurs, I am 24, Joe is 22, and Shay is our more seasoned partner although he is quite young too!
♥ All of our products are made with natural ingredients that you’re familiar with like lavender, citrus, thyme, aloe, honey, vitamin E, chamomile, green tea, tea tree oil, coconut oil and more.
♥ Our products are created with the purpose of not only improving pet health without the use of unnatural antibiotics, steroids or chemicals but also because a portion of proceeds are donated to animals in need via supporting local shelters and animal focused charities.
*What types of products do you offer?
We sell grooming products made from Dead Sea Minerals that are 97% natural at minimum. Each product has a natural ingredient formula to specifically target the individual needs of every pet. They are designed to treat issues like itching, allergies, hot spots, bug bites, scabs, baldness, dry skin, shedding, and more.
*What is the company’s mission?
To help as many animals as we can by:
♥ Providing natural solutions for issues that cause pets discomfort
♥ Donating a portion of our proceeds to charities and shelters that help animals
♥ Educating pet owners how to better identify and treat their pets naturally as well as teaching them how to know when to seek medical help.
*What is the price range?
$16.95 – $22.95
*If someone wanted to buy you products where is the best place to find them?
www.soospets.com — If you require a personal consultation to find the product that first your pet’s need best, feel free to email: firstname.lastname@example.org
*Any special events coming up this year for you?
– On February 15, 2016 Soos Pets Products appeared in the gift bags at The 58th Annual GRAMMYs (http://www.petpr.com/news/soos-pets-dead-sea-grooming-products-will-be-gifted-to-the-presenters-performers-inside-the-58th-annual-grammy-awards-gift-bags/)
– We will be at the Canadian Spring Expo (http://www.springcpe.ca/) and at a number of other pet shows throughout the year in the USA and Canada.
*What inspires you?
Helping animals. In every way we can!
*What do you plan to accomplish with your business in 2016?
We would like to gain a larger following in the U.S market and spread the word about Soos Pets to more groomers, consumers and retail stores.
*Do you do any charity work?
Yes, we have partnered with a number of charities as a way to help animals in need.
Come Connect with Soos Pets!
Facebook: Soos Pets
Pinterest: Soos Pets
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