Business Spotlight – Swees America


This post is sponsored by Swees America (Eazee by Foolee). I am being compensated to help share information about their product. We will only share information we feel is relevant to our readers. Swees America (Eazee by Foolee is not responsible for the content of this article(except their interview answers).

Just like their mission statement states Swees America® has created innovative products that meet real needs and make life better for both people and pets. The Deshedding Tool they made has an interchangeable head that can attach to 13 other grooming tools that can be purchased separately! Talk about convenience!  Swees America has been around for 6 months but their sister company Swees International was founded in 2001 (16 years).We caught up with Eddy Cathaud, the CEO of Swees America for a little Q&A session on the company.

Come Connect with Eazee Pet!
Facebook:
 www.Facebook.com/EazeePet

Email: info@eazee.pet
Website: http://www.eazee.pet
Instagram: @EazeePet

<- PHOTO CREDIT: http://www.facebook.com/EazeePet

*Why was this business started?
I managed a chain of over 20+ pet stores located throughout France for many years. When customers kept sharing their concerns about using a sharp metal deshedding tool on their pet, I decided to do something about it.

*What does this business specialize in?
Swees America offers a line of deshedding tools and grooming accessories for both dogs and cats under the Eazee brand.

*What makes your business different from other business’?
The Eazee deshedding tool we introduced recently to the U.S. is designed to be safer, gentler, easier to use and more effective than conventional metal deshedding tools. It’s covered by two international patents. We also offer several state-of-the-art grooming accessories that share the same universal handle.

*What is the price range of your products?
The Eazee deshedding tools suggested retail price ranges from $24.99 for small dogs to $34.99 for large dogs. A tool for cats is also available for a suggested retail price of $24.99. The tools come in six vibrant colors – red, pink, yellow, green, blue, and purple.

Three Eazee grooming accessories are currently offered in the United States. The Bristle Brush PRO Medium and Comb PRO38 Medium retail for $9.99; the Soft Massage Brush PRO has a $12.99 suggested retail price. We will be introducing three additional new grooming tools this summer!

<- PHOTO CREDIT: http://www.eazee.pet

*Any special events coming up this year for you?

We will be participating in a lot of trade and consumer shows this year like SuperZoo in Las Vegas and the Groom Expo in Pennsylvania, our first consumer show in the U.S.!

*Where do you see this business in 5 years?
Swees America will be a multi-category company that designs and provides a growing portfolio of stylish, innovative products for pets. Our parent company Swees International currently markets a range of pet products in 70 countries worldwide.

*What inspires you or the business?
I simply love challenges and have a real passion for pets! Inventing better products that meet real world needs is what I always work towards.

*Has this business won any awards?
Since Swees America has just recently launched, we’ve only just begun applying for awards in North America, but hope to be recognized for our hard work and great products in the coming year. We were recently given an award in the UK at the famous Pats Telford show for best grooming product!

<- PHOTO CREDIT: http://www.eazee.pet

*What do you plan to accomplish with your business in 2017?
To introduce North American consumers to our grooming products that are safer and gentler for their pets, helping to make grooming a bonding experience rather than a chore for pet parents.

*Do you do any charity work? If so, what?
Since we have just launched in the U.S. we haven’t had the opportunity to launch a charity component to our business. Developing a charity program is definitely something that we’ve been thinking about and hope to launch in the future.

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One thought on “Business Spotlight – Swees America

  1. Knotty Toys for Good Dogs says:

    My huMom was just saying early today that she needs a new grooming tool to deal with all the shedding I am going through this season.
    Sounds like a pawsome tool.
    3 bum swings! 3 more!

    Nose nudges,
    CEO Olivia

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